We structure, activate, and deliver Africa's sports commercial rights — converting the continent's vast, underpenetrated sports assets into consistent, measurable value for brands, rights holders, media companies, agencies, and investors.
Listen Media operates at the intersection of sport, commerce, and media — identifying undervalued rights across Africa, structuring them into investable propositions, and delivering them to the partners best placed to unlock their potential.
We match brands to the right properties with precision — ending gut-feel sponsorship and replacing it with verified commercial intelligence. From opportunity identification to post-activation ROI reporting, every step is measurable, defensible, and delivered on time.
We audit, structure, and sell Africa's sports commercial rights — turning governing bodies, clubs, and federations into investor-grade revenue engines. Naming rights, title sponsorships, broadcast packages, media rights deals: we build the commercial infrastructure that makes them happen.
We price Africa's sports media inventory with data, not guesswork. Our MASB MMAP-aligned analytics platform connects advertisers to rights-cleared content, benchmarks media value, and delivers audience measurement reports that brands and broadcasters can trust.
Listen Media delivers bespoke solutions across six distinct stakeholder audiences — each powered by MASB's Marketing Metric Audit Protocol (MMAP) and Brand Finance valuation methodology.
Discover, evaluate, and activate high-impact sports partnerships with precision — verified commercial intelligence replacing gut-feel sponsorship decisions.
We build the commercial systems that transform sports properties — governing bodies, clubs, federations — into bankable, investor-grade revenue assets.
We connect broadcast and digital platforms with verified, rights-cleared sports content and advertising partners — pricing inventory with data, not guesswork.
Pitch sharper, plan smarter — Africa's most comprehensive sports commercial intelligence layer, delivered as white-label or co-branded intelligence.
Building Africa's next generation of sports business professionals through live data, real case studies, and industry-embedded curriculum rooted in MASB standards.
Commercial due diligence, brand valuation, and investment structuring intelligence for PE, VC, family offices, and corporates seeking Africa's sports economy.
Listen Media manages a strategically diverse portfolio spanning rugby, motorsport, shooting, and adventure sports — offering sponsors multi-property bundled packages that no single-property agency can match.
Kenya's first-ever World Rugby international tournament. Feb 2026. Global broadcast via RugbyPass TV. Government-backed.
36th edition. Opening leg of the National Sevens Circuit. KBL/Tusker title sponsor. Mombasa's iconic coastal tournament.
Championship leg of the National Circuit. Kisumu's lakeside stadium. The circuit title decider. Western Kenya's biggest rugby weekend.
Historic Kenya Cup club. Coastal icon. 15,000–25,000 season audience. Host of Driftwood 7s. Premier coastal brand association.
6-leg national series. 30,000+ combined attendance. Season-long brand exposure. National broadcast every weekend across Kenya.
East Africa's most viral motorsport format. Multi-county route. Natural fit for automotive, fuel, tourism, and beverage brands.
Youth-led adventure brand with high TikTok/Instagram reach. Ideal for energy, telecom, banking (youth), and outdoor gear brands.
Premium high-income audience. Defence, security, and precision demographic. Insurance, optical, and institutional brand fit. Kenya Shooting Federation affiliated.
Every engagement Listen Media delivers is governed by the Marketing Accountability Standards Board's Marketing Metric Audit Protocol — the global gold standard for independently validated, transparently reported, and commercially defensible sponsorship investment.
We begin where most agencies stop — measuring logo impressions, broadcast mentions, and AVE — then move immediately to independently verified third-party audience data. We do not rely on property-provided estimates alone.
Aligned with MASB's Sponsorship Accountability Metrics project, we track mid-funnel outcomes: brand awareness lift, sponsor recall, audience quality scores, and brand affinity shifts — quantified, not asserted.
For advanced mandates, we build financial attribution systems showing how sponsorship investment links to commercial outcomes — sales lift, market share movements, and brand equity appreciation aligned to ISO 20671 standards.
We are building commercial valuation capability on the Brand Finance global framework — enabling ISO-standard brand and property valuations that speak the language of CFOs, investors, and boards. Africa's first sports-specialist brand valuation firm.
Our services actively integrate MASB's live research: Brand Evaluation Standards (BES), Financial Value of Brands (FVB), Sponsorship Accountability Metrics (SAM), and the Universal Marketing Dictionary — every metric we use is internationally standardised.
The Marketing Metric Audit Protocol defines how marketing metrics should be identified, validated, and applied. Listen Media is East Africa's first sports agency to embed MMAP into its standard service delivery — giving brands and investors the accountability they demand.
| Metric Category | Standard | Delivery |
|---|---|---|
| Media Value (AVE) | MASB SAM | Per event +14 days |
| Audience Reach & Quality | 3rd Party Verified | Real-time dashboard |
| Brand Awareness Lift | MMAP Stage 2 | Pre/post survey |
| Sponsor Recall Score | MMAP Stage 2 | Quarterly |
| Rights Asset Valuation | Brand Finance | Annual appraisal |
| Financial Attribution | MMAP Stage 3 | Year-end report |
| Brand Equity Score | ISO 20671 | Annual valuation |
Listen Media eliminates the "black box" problem of African sports sponsorship. Every partnership we broker, activate, and measure is governed by internationally recognised accountability standards — your investment is defensible, your ROI is demonstrable, and your renewal conversation starts from data, not hope.
Before you commit a shilling, you receive independently verified audience demographics, social reach data, attendance records, and fan psychographic profiles for every property — not property-provided estimates. MASB Stage 1 accountability: the baseline that makes every decision defensible.
We track what happens between "seen your logo" and "bought your product" — brand awareness lift, sponsor recall, affinity shift, and audience quality scores. Delivered as a branded sponsor portal with live metrics. MASB's Return on Objectives framework applied in an African sports context.
For premium partners, we build comparative financial attribution models linking your sponsorship investment to measurable commercial outcomes — sales lift, brand equity appreciation, and market share movement — benchmarked against ISO 20671 Brand Evaluation Standards.
A structured, phased expansion — from Kenya's most active sports commercial agency to the continent's undisputed sports rights and commercial intelligence leader.
Africa's sports landscape is one of the world's great undiscovered commercial frontiers. We are its dedicated navigation engine — identifying undervalued rights, structuring them into investable propositions, and delivering them to the partners best placed to unlock their potential. Where others see complexity, we see opportunity.
Five phases of continental expansion — built on deepening rights portfolios, growing institutional partnerships, and expanding geographic reach across Africa.
HSBC SVNS legacy leveraged. Core portfolio of 7–10 properties. MASB MMAP embedded into every client engagement. Kenya's first sports commercial rights delivery engine.
Founding YearFirst media rights deal signed. Football club portfolio added. Athlete representation arm launched. Listen Media Hub platform live. East Africa market entry.
Regional ScaleWest Africa entry. BAL partnership. First proprietary event. Series A institutional investment. Africa Sports Business Conference launched.
Continental PushCAF commercial partnership. Africa Commercial Index first publication. Brand Finance valuation service live. Holdings restructured for private equity readiness.
Market LeaderPan-African operations across 15 countries. NSE IPO or strategic acquisition ready. The definitive commercial intelligence and rights platform for African sport on the global stage.
Vision AchievedWhether you are a brand seeking verified sponsorship ROI, a rights holder ready to monetise your asset, a media company building your sports inventory, or an investor who has spotted the opportunity — Listen Media is the partner that turns Africa's sports potential into bankable reality.